Denotation

Definition:
Denotation refers to the use of the dictionary definition or literal meaning of a word.

Example:
They built a house.

In the above sentence, house is meant literally as in a building where a family lives. If the word “home” was used instead in the above sentence in place of “house”, the meaning would not be so literal as there are many emotions associated with the word “home” beyond simply the structure where people live.

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