Euphemism

Definition:
The term ‘euphemism’ is used to refer to the literary practice of using a comparatively milder or less abrasive form of a negative description instead of its original, unsympathetic form. This device is used when writing about matters such as sex, violence, death, crimes and things “embarrassing”. The purpose of euphemisms is to substitute unpleasant and severe words with more genteel ones in order to mask the harshness.. The use of euphemisms is sometimes manipulated to lend a touch of exaggeration or irony in satirical writing.

Example:
Using “to put out to pasture” when one implies retiring a person because they are too old to be effective.

Downsizing – This is used when a company fires or lays off a larger number of employees

Friendly fire – This is used by the military when soldiers are accidentally killed by other soldiers on the same side.

Tipsy – This is a soft way to say that someone has had to much to drink.

Golden years – This is used to describe the later period of life when someone is of old age.

Gone to heaven – This is a polite way to say that someone is dead.

Enhanced interrogation – This is modern euphemism to minimize what by many people would be viewed as torture.

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